Align your brand with a legacy of excellence, community, and diversity. Join the companies already riding with Major Taylor.
MTICA connects your brand to a passionate, growing community of cyclists who share Major Taylor's values of excellence, integrity, and inclusion.
Profile of Major Taylor Club Cyclists
90+ clubs across 35 states and 5 countries. An estimated 10,000+ active cyclists. Growing every year.
CBS News, YouTube (18K+ views), and social media reach across Facebook, Instagram, TikTok, X, and Strava.
Annual convention brings hundreds of cyclists together — branded tent presence, logo on jerseys, recognition at gala.
Major Taylor broke racial barriers to become a world champion. MTICA carries that legacy forward — a powerful alignment for brands committed to diversity and inclusion in sport.
Youth cycling sponsorship connects your brand to the next generation of riders and community leaders.
Major Taylor club members are passionate, loyal, and active. They notice and support the brands that support them.
Major Taylor cycling clubs are the only clubs in the entire world named after a single individual. That's not a tagline — it's a fact. There is no other cycling brand like this anywhere on earth. When your company partners with MTICA, you're not joining a category. You're aligning with a legacy that stands completely alone.
These industry leaders are already riding with MTICA. We're proud to call them partners.
Browse the individual tiers below to see what each level offers — but think of these as a starting point, not a ceiling. Every organization is different, and we want to understand what matters most to yours. We'd love to have a conversation and build a partnership package that truly fits your goals and maximizes the impact of your investment in the MTICA community.
Every young person who walks through the doors of the MTICA convention leaves with something they'll carry for life. As a Youth Fund Sponsor, you can be the reason they get there. Cover the full convention experience for one young rider, or help send several — either way, your generosity makes it happen. That's a gift worth giving.
We're happy to discuss custom arrangements, multi-year partnerships, or packages tailored to your brand's goals. Reach out and let's build something great together.
Email: marketing@mtica.orgReach out directly to MTICA President William L. Gaston to discuss partnership opportunities, convention sponsorship, or how your brand can align with Major Taylor's legacy.
